Customer brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts

Not everyone will take the survey, but those who do provide invaluable customer feedback. To learn more about using the Messenger chatbot effectively, watch this free one-hour webinar. You can create sponsored messages in Facebook Ads Manager, but instead of the Click to Messenger option, click the Sponsored Messages as your Messages destination.

Whereas others—namely chat AI—can be complex digital assistants that learn and develop to offer higher levels of personalization by collecting and processing information. Are you looking for a way to engage your website visitors and convert them into leads or customers? Do you want to improve your customer service and provide 24/7 support to your customers? Is your primary focus customer service, sales conversions, or maybe lead generation? Once you have a handle on your objectives, zero in on your target audience.

The Chatbot Sales Cycle

Chatbots are genius at tailoring experiences, but you’ve got to give them the right data to work with. The better you understand your audience, the more your chatbot can offer them. 74% of the customer base globally say they get shopping ideas from Facebook, Instagram, Messenger, or WhatsApp, and 66% agree that social media is a vital source for product purchase decisions.

This isn’t just about speed; it’s about being there when your customer needs you. And the more you can do that, the more they’ll want to stick around. Indigo Airlines aimed to take customer satisfaction sky-high, and Yellow.ai was their co-pilot on this journey.

Make data-driven decisions

He graduated from Bogazici University as a computer engineer and holds an MBA from Columbia Business School. A real-word example was Tata Cliq introducing a chatbot that boosted sales of electronic goods by providing intuitive recommendations and descriptions of the products (Figure 3). Within 3 months, the initiative multiplied the chart adding rate by 2.4 times.

The beauty of AI-powered chatbots is their ability to learn, adapt, and get better over time. But when you review the interactions, look for patterns, and continually tweak your approach, it becomes substantially better. Good news is, Yellow.ai’s platform provides real-time insights to help you understand what’s clicking and what needs adjustment, offering you a path for continual refinement. If you’re looking to separate the wheat from the chaff in terms of prospects, chatbots can qualify leads based on predetermined criteria. They can also nurture these leads by providing timely and relevant information until they are sales-ready. If you’re using chatbots to minimize your customer support volume, then that’s an easy metric to check.

Engaging & personalized shopping experience:

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